Based in Medina (Minneapolis), Minnesota, Twinco-Romax established a strong market position in the upper Midwest by combining a broad product line of company-owned and national brands with innovative merchandising and other value-added services that drive enhanced sales and profit margins for its customers. Twinco’s brands include Zecol, Monster Garage, Incredible Orange, Power Blast, PolyGuard and Purple Power.
Clearview’s investment in the business allowed the owners to diversify their net worth while maintaining a large equity stake and operational control. Clearview was chosen as a partner by Twinco in part due to our willingness and ability to provide strategic and operational assistance to the company.
The platform transaction closed on December 19, 2005. Along with management, Clearview invested equity from Clearview’s Pledge Fund.
Clearview sold Twinco on December 31, 2009.