Headquartered in Marietta, GA, UpSwell (f.k.a. Mudlick Mail) is a provider of turnkey, data-driven direct mail and  related marketing solutions to a wide variety of locally-focused consumer service industries, including automotive repair, healthcare and home services businesses. Founded in 2008, UpSwell utilizes its extensive experience and expertise to design and execute customized marketing campaigns that generate measurable and attractive returns on investment for its customers.

Leveraging its proprietary technology, the company has developed a scalable, high-touch direct mail marketing solution providing end-to-end customer service and support. UpSwell’s data-centric, consultative approach begins with an upfront market analysis and recommendations based on the company’s extensive response history and experience, while the company’s in-house design team develops marketing collateral unique to each customer. UpSwell provides response tracking, employee training and performance feedback throughout the campaign process as well as post-campaign analytics that help its customers understand a clear return on their investment.

The platform transaction closed on February 14, 2018. Along with management, Clearview invested equity from Clearview Capital Fund III, L.P.