Headquartered in Marietta, GA, UpSwell f.k.a. Mudlick Mail is a provider of turnkey, data-driven direct mail and related marketing solutions primarily to small and medium-sized businesses (“SMB”) and franchises in a wide variety of consumer service industries, including automotive services, healthcare and home services businesses. Founded in 2008, UpSwell utilizes its extensive experience and expertise to design and execute customized marketing campaigns that generate measurable and attractive returns on investment for its customers.
Leveraging its proprietary technology, the company has developed a scalable, high-touch direct mail marketing solution providing end-to-end customer service and support for SMBs serving local markets. UpSwell’s data-centric, consultative approach begins with an upfront market analysis and recommendations based on the company’s extensive response history and experience, while the company’s inhouse design team develops marketing collateral unique to each customer. UpSwell provides response tracking, employee training and performance feedback throughout the campaign process as well as post-campaign analytics that help its customers understand a clear return on their investment.
The platform transaction closed on February 14, 2018. Along with management, Clearview invested equity from Clearview Capital Fund III, LP.