Battenfeld Technologies

Battenfeld Technologies

Specialized Distribution



Battenfeld Technologies (“Battenfeld”) is a designer and marketer of branded hunting and shooting accessories, with leading brands and market positions in shooting rests, gunsmithing, cleaning and reloading supplies. The company offers an extensive portfolio of innovative products such as shooting / field rests, gunsmithing tools, gun vises, hearing protection, reloading accessories and vault accessories.


Prior to the acquisition by Clearview, Battenfeld was a sister company of Midway, USA, a family-owned online retailer of sporting goods and accessories. Battenfeld was created in 2000 when the family ownership chose to spin out certain product development functions from Midway. After experiencing rapid growth, the family, which had developed a separate management team for Battenfeld, decided to divest itself of this noncore asset. Management, which had not had an equity stake in the company, was excited to team with an experienced financial partner in a buyout of the company. The transaction allowed management to gain an equity stake for the first time.

Investment Date: June 2012
Investment Status: Exited December 2014
Fund Equity Invested: $19.0 million
Process Type: Auction sourced by James Tucker

Post Acquisitions Initiatives

Management Augmentation:

  • Recruited an experienced CFO to replace a less experienced Controller who remained with the parent company.
  • Added an experienced consumer products executive to the Board.
  • Realigned executive leadership team from a “management by committee” model to a more traditional reporting structure.

Operational Improvements:

  • Consolidated several small brands into core platform brands to streamline the marketing strategy.
  • Implemented numerous improvements in a primarily Chinese-based supply chain.
  • Made improvements in the company’s forecasting process to more efficiently manage working capital requirements.

Organic Growth:

  • Increased warehouse capacity by 65% by moving to a new facility.
  • Made significant investments in the new product development process to support rapid growth.

Acquisition Growth:

  • Implemented a focused, retained search effort to identify and close attractive acquisition opportunities.
  • Closed two, highly-accretive add-on acquisitions at attractive purchase price multiples.

Tracking Critical Metrics:

  • Implemented a weekly flash report and formal reporting requirements.
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